Friday, August 07, 2009

Watcher's DMH BS Ad of the Week

While driving towards Forsyth today, I was listening to WSOY and heard the latest radio commercial for DMH Express Care (what some call a "DOC-IN-THE-BOX.")

The commercial made it sound like all the locations could treat minor emergencies, they are staffed with board-certified physicians AND that they have lab services on-site.

NOTHING COULD BE FURTHER FROM THE TRUTH.

From what my customers have said, there are RARELY doctors on site, but rather physician assistants. A lot of people have complained that these physicians assistants (PA's) are fresh out of school and have no real experience doing this kind of work. Also, the only lab services on site might be a urine test or strept test. REAL lab services are only available at St. Mary's, Quest Diagnostics, or at DMH.

The commercial also said that if the patient had a "real emergency" they should go to the ER. The problem I see is, they didn't go into detail explaining what a real emergency is! How many people with chest pain, or stroke symptoms, or severe breathing problems are going to show up at one of these "inexperienced-PA-in-the-box" locations and suffer (maybe DIE?) because DMH's radio ads make it sound like they can handle just about anything that comes their way.

If you want real medicine with a real doctor who will see you in a real hospital, see your own physician, and AVOID the borderline care you might get at DMH "Express" "Care."