Sunday, January 29, 2006

Watcher's DMH-BS Ad of the Week 1-29-06

True to form, DMH administration launched an ad campaign to counter St. Mary's newest advertisement. Unable to beat St. Mary's on quality of care, they pounded the readers of the "financially supported" H&R with numbers. How many doctors, how many PAs...how many nurses and support staff. Well golly bob. The title of the ad is "All roads lead to DMH ER." Wishful thinking, Mr. Smithmier.

At a recent meeting with St. Mary's employees, Michael Rindler announced that the revitalization program is doing well, and even ahead of schedule. Census in all departments is up, and up big, including a dramatic increase in ER visits. And by the way, Mr. Smithmier, they don't have TVs and telephones and other cost-increasing gadgets. They provide quality care in an enviroment that patients appreciate: an MD to see them, their own doctor to admit them, and a private room. Oh, and it usually doesn't take them eight hours to finish up with their patients in the ER, either.

I thought it was funny that on page A4 of the Sunday 1/29/06 DMH H&R, just above the BS ad, there was also an story outlining how MRI brain scans are being used as lie detectors. Care to step in Mr. Smithmier or Mr. Stone?

One other sidelight of the Rindler meeting: Evidently, even during an FBI investigation of DMH for self-referral/Stark Law violations, there are still some phsyicians telling patients that "St. Mary's CT scanner doesn't work" or "St. Mary's CT isn't open on Saturdays" or "The people at St. Mary's are mean, you don't want to go there." These and other statements were made by Decatur physicians to the parents of St. Mary's Hospital Employees.

If this keeps up, the feds may need to open a few more jail cells, and Decatur will have to recruit a few more doctors.